Português (BR)
Português (PT)
Espanhol
Inglês (US)
What is CRM?
Customer Relationship Management
CRM stands for Customer Relationship Management, which in Portuguese means management of customer relationships.
It is a set of practices, strategies, and tools used by companies to manage and analyze customer interactions and data throughout their lifecycle, with the aim of improving relationships with them and optimizing the customer experience.
CRM can include:
Software
There are specific CRM systems that help automate and centralize customer information, such as contacts, interaction history, preferences, and purchases.
Processes
Methods and strategies for capturing, organizing, and utilizing customer information to personalize service and offer more suitable solutions.
Strategies
Approaches to create and maintain a positive relationship with customers, promoting loyalty and increasing satisfaction.
By utilizing a CRM system, companies can improve the efficiency of their operations, personalize communication with customers, and consequently increase sales opportunities and customer loyalty.
What is a CRM for?
CRM (Customer Relationship Management) is an essential tool for managing customer relationships. It allows companies to record and track interactions, notes, and relevant details about their customers. With CRM, you can:
Centralize information
All teams (sales, marketing, customer service) have access to a shared database with information about customers.
Improve the customer experience
With updated data, you can personalize service and offer specific solutions for each customer.
Increase sales
CRM helps identify sales opportunities, track leads, and manage the sales funnel.
Integrate processes
It simplifies tasks, such as sending emails, scheduling meetings, and tracking purchase history.